Mission Statement

To establish ‘’Hi’’ as a specialist in the bespoke field of hibiscus-fruit infusions alongside continually adding value to our supply-chains. We aspire to consolidate commercial partnerships and facilitate trade for our buyers and stake holders at every opportunity. Demonstrating excellence throughout our business segments is paramount to our philosophy. While growing the business on an international platform, we remain committed to re-invest at our sourcing origins.


We strive to continually enhance our profitability, prestige and credibility alongside engaging in ethical business through the highest levels of governance supported by an assured quality system.


To transform this company into a highly ethical institution that serves and grows by adhering to the following:

  • To continually add strategic value for our customers
  • Practice high ethical business standards.
  • Sell high quality products.
  • Meet the changing needs and aspirations of our customers